Serk is a bike culture space in Beijing
Serk organize bicycle events
Serk provide marketing services and helps introduce brands to the Chinese market
Taking a cue from the shapes that form the bicycle, Serk is derived from the abbreviation of the word circle, circ.
Serk is about more than just the form of the bicycle – its also a reference to the bicycle renaissance taking place across the world. In some of the world’s most progressive cities the bicycle has come full circle and is again a popular form of urban transportation.
Beijing with its fixation on cars and negative social attitude towards bicycle commuting has a tremendous way to go before it reaches this point.
At the same time China’s middle class are searching out new recreational and sporting activities. Recreational and racing cycling activities are attracting new people to bikes and promoting a positive modern image of the bicycle – these are the first steps to help the bicycle to go full circle in China.
Serk nestles comfortably between promoting utility, recreational and racing cycling – all of which are fundamental to promoting a bicycle renaissance in China.
Find out about the Team behind Serk here.