The founders of Serk are strong advocates for cycling. They co-founded Smarter Than Car in 2010 with Ines Brunn from Natooke. We’ve undertaken research on Beijng’s bicycle culture and lectured about Sustainable cities and bikes at various conferences and institutions. STC has is now an urban mobility consultancy group which the serk directors are part of. It can be found here – Smarter Than Car consultancy.
In 2012 we co-founded Beijing Bike Week to help promote recreational cycling culture in the city and assist in re-positioning the bicycle as a modern, fun and environmentally friendly form of transportation.