Blog Archives - Page 4 of 4

Live music at serk - Bellman

Norwegian Band Bellman dropped in to serk the other day for a coffee and a chat. They flew over to China as a headline act in the national Dreamer Festival, only to find the festival was pulled by the Government censors at the last minute. They love bikes and our space, and before the end of the…

Pro Cycling Shooters

The Tour of Beijing is almost here ! Not only are the best cyclists in town but also a whole entourage of professionals that follow all the main races. 3 of the world’s best cycling photographers will be in town and on Sunday October 7th we’ll get a chance to hear them talk and…

Reels on Wheels

Serk and Electric Shadows team up for Cinema on Wheels this October. Imagine this: 5 short films 5 secret urban locations A bunch of cinema goers on bikes A sanlunche full of alcohol and a portable projector and sound system. Ever traversed Beijing's hutongs late at night ? Away from the toots, squealing brakes and…

Bike in Cinema

Ooh it’s been a hot summer this year hasn’t it? Well we’re invoking the good grace of the Beijing Weather Gods for the annual Bike-In Open Air film screening on September 7th. The event was founded by Electric Shadows and this year marks the fourth anniversary. Serk will be partnering up with Electric Shadows to…

Ispo Outdoor Exhibition Beijing

Ispo China finished last week and we were part of the first mini bicycle exhibition at the event. Check out the photos of JISU PK set up and some of the new 2012 Swift models.

Beijing Bike Week

MARCH 2012. Serk has teamed up with Chinabikers.com to organize Beijing's first Bike Week. The event takes place in a brand mall in Jinbao Street from March 15th - 18th. There will be an exhibition of some high end bikes - including a replica version of Cadel Evans' Tour de France winning BMC bike. We'll also have bike films, fixed gear events and an rare bicycle show.

The World Tour In China - A New Chapter For Cycling ?

This article was written for Melbourne based Cyclingtips.com - http://www.cyclingtips.com.au/2011/10/the-world-tour-in-china-a-new-chapter-for-cycling/ THE WORLD TOUR IN CHINA - A NEW CHAPTER FOR CYCLING ? Last Wednesday marked the start of Asia’s first World Tour event - The Tour of Beijing. For a such a historic moment in the globalization of cycling there were remarkably few people around…

Tour of Beijing Stage 1 Report

“Welcome to the first World Tour Event in Asia. Welcome to China. Welcome to Beijing.” These were the words of the Chinese organizing committee at the opening of the Tour of Beijing dinner last night. After months of planning by the UCI and Beijing Government the tour finally started today outside the iconic bird’s nest…